THE FLY BOX 

FREE GUIDE: Shopping for a fly fisherman can feel impossible. The gear has strange names, the clothing looks oddly specific, and everyone seems to have strong opinions about brands, sizes, and little details that make no sense if you don’t already fish. This guide addresses that.

A Personal Reflection From Kevin Wolfe - Founder, The Fly Box: When I think back to Thanksgiving 2024, it does not feel like the beginning of a business project. It feels like the beginning of a promise I made to myself. I wanted to create something that gave back to fly fishing, something rooted in service, storytelling, and community. I had no idea where it would lead. I only knew I wanted to try...

DAILY NEWS (FREE): The Boise River just received a new pulse of energy. Idaho Fish and Game confirmed that steelhead were stocked again this week, turning the downtown corridor into a seasonal hotspot where chrome fish slip through riffles that flow past office buildings, coffee shops, and bike paths...

Most anglers picture microplastic pollution as an ocean problem. Bags breaking down offshore. Bottles washing up on beaches. Sea turtles mistaking fragments for food. But the new research from 2023 and 2024 reveals something far more personal.

DAILY NEWS (FREE): Fly fishers obsess over rods, reels, and the latest high-vis fly pattern, but the quiet workhorse of the modern angler is undergoing its own transformation: the fly line itself...

DAILY NEWS: Every time an angler logs a fish, water temperature, or fly pattern into an app, that information doesn’t just disappear. It feeds a growing digital ecosystem where companies are learning more than ever about how, when, and where people fish...